Underwriting by machine – case study

PH Innovate customers have realised that to compete they have to be ahead of their competition, Insurance has become more dependent on sophisticated algorithms, relying on new data sources (eg data verification), in order to compete. Risk selection is more individualised, with products becoming available at a wider range of price points thanks to new data and greater pricing sophistication.

pH Innovate customers have come to the conclusion that old fashioned underwriting is no longer a differentiator and outsourcing the underwriting to a specialist technology vendor such as pH Innovate allows the customer to focus on customer service and scale or on developing their bespoke niches.

pH Innovate’s agent desktop allows brokers to access insurer rates not available on traditional software houses, by having several insurer rates available on the platform it ensures maximum efficiencies at the broker. We have 70 plus integrations to a range of price sources, enrichment and systems so can connect to anything if it is on the internet.

Our tool is unique as that it shows other software house panel prices alongside to give best market rates (it is a web portal so doesn’t require expensive installations.

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